Pinterest Power, by Jason Miles & Karen Lacey Four stars. Full disclosure: I paid full (Amazon) price for my copy of this book (that is, I did not receive a review copy) but I did receive a ton of associated “reserve your copy in advance” material as part of the purchase. The goodies aren’t changing […]
Continue reading...December 19, 2012 By Leave a Comment
Moving Pins Between Accounts
Now that Pinterest offers business accounts, some of my clients wonder how to move their more “business” pins from their personal accounts to their new business accounts. These are pinners who are happy to have two accounts and don’t want to share all of their personal boards, full of everything they’ve pinned over the past […]
Continue reading...December 18, 2012 By Leave a Comment
How to Pin Existing Blog Posts into Pinterest
One of my clients, Team Nimbus of North Carolina, has an extensive collection of “all star” posts about people who have taken the small business marketing and lead generation course, 100 Days to Abundance. We would like to send more traffic to some of the older posts, so we decided to pin them to an […]
Continue reading...December 18, 2012 By Leave a Comment
Hubspot says, Dump Pinterest
In a free eBook, Hubspot says, If the social networks you’re using aren’t working — 2013 is the year to stop using them. For example, if you gave Pinterest the old college try, and it simply is not driving any meaningful business results for you, cut the cord. Just make sure you’re making your decision […]
Continue reading...December 13, 2012 By Leave a Comment
Follow Your Customers
If your business is closely aligned with the kinds of items your clients will pin, consider putting a form on your website or a sign-up sheet at the front desk: For some businesses, this is a non-starter. If you sell children’s music lessons, you may see more crafts and recipes than you can stand. However, […]
Continue reading...December 12, 2012 By 1 Comment
Better Before and After Pins
I created a before-and-after pin to illustrate photo cropping for my Improve Pinterest Images post. In order to manage the way text flows in a WordPress post, I created a one side-by-side image image with both the before and after versions in Photoshop Elements. That way, I didn’t have to worry about how WordPress would […]
Continue reading...December 11, 2012 By Leave a Comment
Superpowers we already have. Or don’t really want.
Women’s magazines regularly run survey articles about what superpowers we wish we had. Just as regularly, these article make me irritated, as the people who respond usually want powers they either already have, or really really don’t want because they haven’t thought through the consequences. Superpowers that are equivalent to absolute dictatorship are also irritating. […]
Continue reading...December 10, 2012 By Leave a Comment
Improving Your Pinterest Images
Professional product photography is a wonderful resource. If you can afford to have a professional photographer take images of your products, services, and events, use them. (Make sure you have have permission to use those images on Pinterest, according to your contract with the photographer). However, you can spend a lot of money on good […]
Continue reading...December 8, 2012 By Leave a Comment
Pinterest for Home Improvement
Insider’s joke about green building One energy company experiments with Pinterest Drywall board Replacement windows from an end user’s (client) perspective (look at what else he is pinning and think about how you might also intersect with him, or at least, understand him when you’re in the sales conversation) As expected, the window treatment companies […]
Continue reading...December 7, 2012 By Leave a Comment
How To Showcase Clients’ Work on Pinterest
Last month’s newsletter from the NextGen photo gallery plugin for WordPress contained an invitation to showcase a gallery on the NextGen Pinterest account. I use NextGen on two sites to manage large numbers of photographs, and Pinterest sends lots of traffic to one of those sites, so I jumped at the opportunity to create additional […]
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