What do you do when you have an idea for social media or website content?

Just like entrepreneurial wannabes who think their ideas are worth millions, it can be hard to know exactly what to do when you have an idea that could be useful content marketing material, if only you knew what to do with it.

I’m learning Creately, the process mapping tool, and I find myself creating decision trees to help clarify my thinking. This is another one: processing ideas for content. I do this on automatic pilot now, but it wasn’t always that easy. I tried to document the steps I follow.

What to do when you get struck by an idea for a potential content marketing item.

Let me know if you have questions about the map or the process. I’m still learning the tool. Building a real map that can be printed on paper helps me see where the sticking points are, as well as where my thinking is cloudy.

Live version of the map