Look at the following boards:
Diamond jewelry against white background looks flat.
and this one, from Michaan’s Auctions:
Jewelry shown on a black background shows up.
Any one of the pins on the first board is probably worth more than everything seen on the second, but which one are you more likely to repin?
If you don’t have Harry Winston’s brand recognition or advertising budget, make your jewelry do your marketing work for you.
(I’ll write a whole ‘nother post about all those “uploaded by user” tags that leave clickable URLs on the table…)
[…] with captions like, “cool kitchen!” Or what about the images that are all “uploaded by user?” They CAN’T drive traffic–no link! Sigh. So let Hubspot run your marketing, and […]