Adding Pinterest Boards to WordPress Posts

Pinterest’s new Business Accounts allow you to add a Board widget to an external web page. This widget puts a live image of any one of your boards on a webpage. Visitors who click on the board will be taken to that board on the Pinterest side.

It’s a great idea, when it works. Unfortunately, WordPress isn’t always very friendly about “non standard” HTML code. I’m a bit surprised that Pinterest didn’t work this out before releasing the widget, but they didn’t ask my opinion.

I have found that the widget goes into the page easily enough, as long as you add it on the “Text” (WP 3.5) or “HTML” (earlier versions of WP) tab and not on the “Visual” tab, which renders HTML as the text entered, not as the code.

However, I have found that the board sometimes disappears when I come back and edit the page for some other reason. When I asked Pinterest about this, they simply said that the widget wasn’t designed for WordPress and that you could not currently confirm Business Accounts against a Word Press site.

Well, that second part is not true because I have confirmed three WordPress sites as Pinterest Business accounts, and the bit about not being able to display a board widget on a WP pages is not completely true, just more difficult than they provide instructions for.

Pinterest tells you to include this SCRIPT tag once per page, but there’s no where to put it on a WordPress page or post.

Javascript to display Pinboard

Javascript to display Pinboard on a web page.

I tried adding it to the “genesis  after” Hook on a SimpleHooks plugin, but that didn’t work.

When I asked a technical person, I learned that the script belongs on the “Header and Footer Scripts” boxes under the Theme Settings option (for Genesis themes from StudioPress). Other themes probably work similarly. This is the same place you put your Google Analytics tracking code, except the Google code goes in the Header Scripts box and the Pinterest script goes in the Footer Scripts box.

Good luck! Please let me know if you find a different way to use these boards in WordPress! If I learn anything new from Pinterest, I’ll come back and change this post.

Moving Pins Between Accounts

Now that Pinterest offers business accounts, some of my clients wonder how to move their more “business” pins from their personal accounts to their new business accounts.  These are pinners who are happy to have two accounts and don’t want to share all of their personal boards, full of everything they’ve pinned over the past year,  with the people they know through business.

Moving pins is easy.

Another word for “moving pins” is “repin.”  It’s just that it happens between accounts you own.

  1. Log in to your new business account.
  2. Search on your personal account, using the search box in the upper left and the “pinners” option.  You can also type the URL of your personal account in a new tab.  Pinterest “holds” the last log in, so you will open that account but not be able to change anything in it as long as you are logged in to your business account.
  3. Find the pin you want to “move.”
  4. Repin it to a board on your new business account.

That’s all there is to it!

If you no longer want that pin on your personal account, you can delete it the next time you are in your personal account.

If you discover that you find a lot of interesting pins that belong in the account you’re not logged into, create a board called “moving pins” or something that works for you, and pin to that board.  Then go over to the other account, repin from that board, and delete the pin from the “moving pins” board.

Make this a “group” board so that you can pin to it from both accounts. To do this, go into the Board Settings and enter your “other” email in the “invite pinners” field. The next time you open that other account, you’ll see an invitation in the upper left corner of your pin flow. Accept it, and you’ll be able to pin to the board from both your business and your personal accounts. (You can only delete pins from the account that pinned them, however, so you may still have some account switching to do.)

If you don’t leave pins on the “moving pins” board for long, your business followers may never see that you’ve pinned some really cool shoes you wouldn’t wear in the office…

How to Pin Existing Blog Posts into Pinterest

One of my clients, Team Nimbus of North Carolina, has an extensive collection of “all star” posts about people who have taken the small business marketing and lead generation course, 100 Days to Abundance.  We would like to send more traffic to some of the older posts, so we decided to pin them to an All Stars board on his Pinterest account.

These are the steps we followed:

    1. Install the Pin It button on your browser.
    2. Create a board labelled “Team Nimbus All Stars.” (You can do this on the first pin.) (Use whatever title works for your business.)
    3. Open the blog post from the outside, NOT logged in.  (That is, do NOT use the Word Press “preview” button from within the blog post itself.)
    4. Click the “Pin It” button in your browser bar, and a new overlay will display all the pinnable images on that blog post.  In our case, one is the image of the business owner, and others are ads from the sidebars.
    5. When you click on the image you want, Pinterest will display a “Pin” box.  Check to make sure the right board is selected.
    6. Pinterest will add some field from the image file to the description field.  This is rarely adequate.  Go back to the blog post and select up to 500 characters of relevant and useful text, including (in our case) the name of the business person and the name of the business.  You can edit text within the description box.
Pin-in-process

Pin-in-process

    1. Click on the red Pin It button, and the pin will be saved to the board.
Post-pin screen

Post-pin window allows you to see your pin. Don’t tweet or FB unless it’s a REALLY good pin.

  1. If you’re not sure about what it looks like, click on “see it now” on the window that appears next.  You can edit the description from this view, too.
  2. Don’t tweet or FB the pin when you’re loading a lot of blog posts into Pinterest; you’ll irritate your friends and followers.
  3. Go to the next blog post and repeat these steps.
  4. From time to time, visit the Pinterest board, click Refresh on your browser, and make sure everything’s working the way you expect. You can edit and delete pins from this view, too.

Happy Pinning!

Better Before and After Pins

I created a before-and-after pin to illustrate photo cropping for my Improve Pinterest Images post. In order to manage the way text flows in a WordPress post, I created a one side-by-side image image with both the before and after versions in Photoshop Elements. That way, I didn’t have to worry about how WordPress would align the images and the surrounding text.

Horizontal Before and After Pin

Horizontal Before and After images in pin format.

I pinned the image to the Pinterest Photography board so it would point back to the blog post. The pin looked pretty insignificant on the board, because it was wider than it was tall and Pinterest formats all pins to be the same width.

OK enough, but not really eye-catching enough to drive traffic to the blog post, which was the point of creating the pin in the first place.

The next morning, I thought about the problem while I was writing my Daily Pages.

Because you can edit the link in an “uploaded by user” image to point anywhere you want, you don’t HAVE to use exactly the same images on both sides of a Pinterest board-blog post pairing.  I could create a vertical before and after pin, load it to the board, and edit the link to point to the blog post.

The new pin is shown below.  It stands out much better on the Pinterest board.

Vertical Before and After Images

Vertical Before and After Images in Pin Format

Here’s a picture of the board before I deleted the horizontal image:

Pinterest Photography Board

Pinterest Photography board, showing both versions of the before-and-after cropping pin.

Understood, this exercise took way too much time for the potential value. I’ll know better next time. Stack images vertically for pins; horizontally for WordPress. Edit the link. Repeat.

How to Photograph Jewelry for Pins

Look at the following boards:

Diamond jewelry on white background

Diamond jewelry against white background looks flat.

and this one, from Michaan’s Auctions:

Jewelry on a black background

Jewelry shown on a black background shows up.

Any one of the pins on the first board is probably worth more than everything seen on the second, but which one are you more likely to repin?

If you don’t have Harry Winston’s brand recognition or advertising budget, make your jewelry do your marketing work for you.

(I’ll write a whole ‘nother post about all those “uploaded by user” tags that leave clickable URLs on the table…)

Linkedin Endorsements

Linkedin is, in general, not full of LOLs. However, its new “Endorsements” functionality has made me smile more than once. I’ll have to go back to find the one about my best friend and politics. I’ll collect future funnies here.

Jan Swicord


Does Lt Col Jan A Swicord, USA (Retd), USMA’83, know about “Army?”

Here’s another one:

Bob Burridge


Does Bob Burridge Know Art?

Funny how these go by. Some people are obviously endorsible; I worked with them and know they have the skills they claim. Others are claiming (or be associated with) non-obvious skills that make sense for what I know of their profession; fine. Other people are strangers to me (albeiit connections, from one source or another, and I just let them go. ANd a few I don’t like now and never did, so I skip them, too.
And then you get something like this:

Billy


No, no, not at all. C’mon, Linkedin, what ELSE would a guy like that do for a living?

Load a Portfolio to Linkedin

Post a Portfolio of Your Work to Linkedin

Linkedin is not a very image-friendly application. If you are successfully displaying your work on any of the portfolio sites including Pinterest, you may not need to worry about Linkedin. However, lots of professionals use the site, and adding either or both of the two portfolio display options to your profile doesn’t take very long.

Behance Creative Portfolio Display

If you already maintain a portfolio at Behance, link to it using the Creative Portfolio Display application (More / Get More Applications / scroll — on my account, Behance is #10).

Behance is the portfolio engine for Pantone, BTW.

SlideShare

At the time of this blog post, you can’t open a SlideShare account through Linkedin directly. (Check under More / Add more applications / Slide Share.) You can create a free account at SlideShare, and then link a presentation to your Linkedin Profile (as well as share it in your updates and groups).

Use MS PowerPoint or your choice of presentation software (most formats are supported) to create a deck with images of your work.

Think about a useful file name if you are going to allow downloading. Once files are downloaded, they are easily lost if the file name is something like “Portfolio 2012.” Use your own name and useful search terms to help viewers find the file again. (Put contact information in the header or footer of each slied, as well.)
Add captions and watermarks as needed. Load your portfolio presentation to SlideShare, and then let your network and groups know, as appropriate.

The Little Book of Wrong Shui

In the course of study of professional organizing, sooner or later, you’re going to encounter Feng Shui. While in no way a trained practitioner, I can nevertheless drop a bagua on any building I visit and tell you where the Love and the Money sections are in the house. If you’re broke or lonely, declutter here first, the general advice holds, and your luck will change.

I found The Little Book of Wrong Shui at the checkout line at Barnes & Noble. If you, or anyone you love, has been the subject / victim of a drive-by Feng Shui treatment (look for octagonal mirrors and red ribbons on the drainpipes), you’ll get a chuckle.

Examples:

  • A bright idea: if parts of your home are prone to darkness, a light, carefully located, will solve the problem.
  • Nice to see you: attract visitors to your home by placing stereo, video, and computer equipment where they can be seen from the road.
  • The ups and downs of stairs: stairs going up are good Wrong Shui. In your home only have stairs going up.

New copies are less than $5 and you can get them used for $2. Buy a handful and help all your friends to a more prosperous, love-filled life. At least, they’ll be laughing so hard at the Feng Shui jokes, they won’t notice they’re still broke and alone.

Components of a Decision Support System

Traditionally, the term “decision support system” is used to describe tools with some computer component to help people, usually managers, identify and evaluate options when faced with a complicated decision.  However, you don’t need a computer to use all the components of a decision support system.  A number of brain-based ways of thinking about decisions can be useful and are often much more accessible.  What you need is a way to systematically think through possible outcomes of your choices and compare the relative benefit of each.

10 Minutes, 10 Months, 10 Years

Suzy Welch’s book, 10-10-10, helps you think about the future outcome of decisions you need to make:  what will the outcome be in 10 minutes, 10 months, and 10 years?  (Mixed reviews on Amazon; I found the book helpful.)  Many times, what appears to be more important in 10 minutes (finish the assignment) has a different outcome in 10 years (get more exercise).

Some of the books reviewers think this system is nothing but common sense, without acknowledging that “common sense” is the least common of all the senses.  Other reviewers, including me, realize that regularly thinking through the long term outcome of any of our daily decisions can be a discipline.

Her system gets a little complicated if you have to decide between more than two options or a “go-don’t go” situation.

Round the Clock

When I read Peter Bregman’s post about Visualizing Failure on the HBR blog this morning, I was reminded of another, brain-based, decision support tool I use called “round the clock.”

To use the Round the Clock system yourself, draw a circle on a blank sheet of paper.  Mark at least the quarter hour positions, at 12, 3, 6, and 9.  Now, close your eyes and imagine the best outcome possible for the decision you face.  Make a note of that outcome at the 12 position.

Next, imagine, per Visualizing Failure, the worst possible outcome, given the realistic facts of the choice you are considering.  This outcome goes at the 6 position.

Next, imagine two, different, outcomes, halfway between best possible” and “worst possible.”   One is more good than bad, one is less great and a little more difficult, but neither should be a total failure of the concept.  These outcomes belong at the 3 and 9 spots, respectively.

If your facts and imagination will accommodate you, keep going–differently successful, or un-, outcomes at each of the numbers on the clock face.  However, many decisions only need the major four positions covered, before you understand what course of action you need to take.

If you’re still not sure, give yourself a day to think about the worst possible outcome that you can imagine.  What exactly would that be like?  What warning signals would the situation provide to you, that could indicate a need for a change in plan?  Is it true, like one commenter suggested (admittedly as a very unlikely outcome), that:

What if you quit your job to start your dream company, and you fail, lose all of your money, can’t get another boring job, lose your house, can’t support your family, your family disowns you, you end up on the street, you acquire some deadly disease, and are homeless.

Equating “not starting your dream company” with “homelessness” is an awfully big leap.  Very few people make that leap in one step.  Very few people wind up homeless, as a result of entrepreneurial failure alone, although sometimes stories about business failure make for better cardboard signs than stories about other causes of homelessness.

If you’re pretty sure that your family would not disown you, or that you would find some job any job if your business could not provide the income you needed, then your “worst case outcome” is NOT homelessness, and “living on the street” should not be in the 6:00 position.

You may want to make a note of any warning signs you thought about as you imagine the worse case scenario.

Outcomes are Unknowable

The truth is, any outcome reasonably far into the future, involving other people, is pretty much unknowable from the start.  If it were a 100% sure thing, you wouldn’t need to put your idea through the components of a decision support system, by evaluating individual steps and outcomes against what you know about the world.

We know from research in a number of fields that people are pretty bad about predicting accurately.  However, most people are actually reasonably good at responding to out-of-the-blue unexpected events.  What hurts emotionally are the events that are completely predictable, that we didn’t predict, often because we became too attached to one potential outcome too quickly.

When you do a round-the-clock exercise, you have an opportunity to consider and document the warning signs that could appear along the way, telling you that your path is leading to a 6:00 outcome rather than the noon version in your best dreams.

Similarly, if you regularly practice 10-10-10 thinking, it’s much less likely that you’ll turn around on your next “0” birthday and say, “I sure  wish I’d exercised more…”  At the very least, you’ll understand that you made decisions in favor of some other outcome along the way.

Make a decision to decide…

Big decisions can be intimidating.  Using the components of a decision support system, even with pencil, paper, and your imagination, can cut a big decision into much more manageable parts.   All you need is a way to systematically think through possible outcomes of your choices and compare the relative benefit of each.

 

 

Organizing Your Website Files

I recently changed a licensing arrangement I had with a provider and needed to make sure I had all of their trademarked content off this website. I was a bit at a loss–there’s a lot of content here. I use WordPress to manage it all, and WordPress does not play well with paper. I suspected there must be a way to dump my content to a flat file that I could search for any of the controlled keywords, and after asking around on forums, I found it:

Export to Text

Export to Text is a nifty little plug in that takes content and meta data from posts and pages in a WordPress site and exports them to an MS Excel *.csv file.  VERY handy.

I exported my site and spent a day or two searching for the relevant words, hunting through pages that were in draft, published, published but private, published but not linked to, and otherwise hidden from easy access.  I could mark up the paper list as I worked through each page.  Along the way, it was easy to check for <title> and <description> tags, because that information was exported.  As I went, I could make notes on the paper copy about changes, links, and rearrangements that need to happen some time in the future.

I had to ask more than a few people before I found the plugin.  Perhaps most of my WordPress friends don’t need to review all their content, or maybe they’ve found an in-app solution that works.  If you know that paper has advantages that WP doesn’t yet offer, look at Export to Text.

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