Found some notes on my desk that need to be processed and today is not the day to process this note all the way into an article. These are six steps that “society” has followed in the path from “bad habit” to eradication via public policy. (Heard this in the Yale Politics of Food course; […]
Continue reading...March 16, 2013 By Leave a Comment
How can I use Pinterest? Q&A
Dear Karen, Thank you for the invitation and information you are offering. I write, and edit. According to Marketing on Pinterest, Pinterest’s prime users are 25-34 years old and mostly use it in the areas of fashion and crafts sharing. I am not a Pinterest expert, but I wonder how it could be a marketing […]
Continue reading...March 15, 2013 By Leave a Comment
Pinterest for Realtors
My Realtor-client Gerry Fiks, of Real Estate Services NC, and I attended the Tech Tools for Realtors conference at the Raleigh Realtors Association yesterday. I was disappointed, to say the least, that Pinterest got almost NO attention. The speakers focused on smart phone apps and Facebook. I expect I’ll be working with Gerry more in […]
Continue reading...March 8, 2013 By Leave a Comment
Pinterest for a Local Newspaper
When people ask what I do, I say “Pinterest marketing.” The other evening, I met someone who was adamant that Pinterest had no place in local news marketing; that readers went to the newspaper’s event listing via Google and that Pinterest was only useful a source of craft ideas. I didn’t argue. I don’t push […]
Continue reading...February 14, 2013 By Leave a Comment
Hydraulics on Pinterest
Example board for Hydraulics on Pinterest This is an example of the types of content found on Pinterest for the keyword “Hydraulics.” Created for a demo for a demo for Central Hydraulic, a supplier of hydraulic equipment and repair parts. Pinterest Boards about Hydraulics Heavy Equipment Girls and tools Hydraulics Construction Equipment Instruction Fishing Vessels […]
Continue reading...February 14, 2013 By 1 Comment
Outrun the Bear
Two hikers on a trail came around the bend to find a great big mama bear with a cub up the trail. Mama Bear sees them and starts moving toward them. One hiker sits down, yanks off his boots, and puts on his running shoes. European brown bear and cub by Peter Cairns The other […]
Continue reading...February 14, 2013 By Leave a Comment
WSJ Real Estate Section
Section D of the Friday Wall Street Journal has great real estate coverage, with lots of articles about how agents stage and sell VERY high end homes. However, the WSJ is an expensive paper, and if you’re not reading it for business and stock market information, it can be a lot of money and content […]
Continue reading...February 13, 2013 By Leave a Comment
Vertical Pins: How Embarrassing
Everyone says, “make tall pins.” I say it in class. I show examples of tall pins when I teach. I wrote a post about creating “before and after” pins that stack vertically because they are more visible than side-by-side images (which look better in a blog post). I repinned rugs for exposure. I got traffic. […]
Continue reading...January 28, 2013 By Leave a Comment
Board Ideas for an Artist’s Business Account
Pinterest is a perfect tool for marketing art of all kinds. Many creatives take to it like ducks to water, but a few of my friends have a bit of trouble understanding what else they can pin besides their own work. The point is to share yourself and your view of the world as an […]
Continue reading...January 24, 2013 By Leave a Comment
What happens with an @ mention in a pin?
I wasn’t quite sure what happened when I @mentioned another pinner in a pin caption, so I tested it today. When I typed the “@” symbol, followed by my other account name, Pinterest started displaying a list of possible pinners. I selected the one I wanted, and Pinterest inserted the full User Name into the […]
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