Daydream Believer Several days ago, I saw a request on the HARO email asking about business owners who daydreamed and how forced themselves to quit daydreaming and get to work. IMO, “daydreaming” and “work” are not mutually exclusive. I don’t know how businesses get created without a dream. Business starts with an idea, and any […]
Continue reading...February 22, 2011 By Leave a Comment
Drug Dealers Don’t Give Discounts
When rich people get together, they talk about art. When artists get together, they talk about money.* It’s not all that different for small business owners who are not “rich.” You don’t have to be in our company very long at all before someone will bring up the “P” word: “Pricing.” Many business owners, particularly […]
Continue reading...February 19, 2011 By Leave a Comment
Powerball or a powerbook, any book
I bought a Washington State lottery ticket when we were on vacation, while we were waiting for the ferry in Friday Harbor. It cost $1 and offered payout of $1.8M, which seemed “enough” at the time. It was the last real day of vacation, and I was entertaining the fantasy of being able to call […]
Continue reading...February 8, 2011 By Leave a Comment
How to print a directory listing
I needed to create a list of all the information products I had purchased over the past two years in order to see what I had already read and what I needed to study. I wanted to be able to manipulate the information in a spreadsheet. Here are the ways I found: Folder Size Download […]
Continue reading...February 8, 2011 By Leave a Comment
Schedule the un-doing time
Have you ever come home from a fantastic class or seminar, brimming with ideas and vision and action items for your business? Plenty of times, right? And almost as many times, two weeks later, you come across your notes in a pile on your desk, coffee-stained and wrinkled, and realize you haven’t taken action on […]
Continue reading...February 4, 2011 By Leave a Comment
Where’s the Willpower Store?
According to a number of long-term studies quoted in The Key to Health, Wealth and Success: Self-Control in Time magazine’s health website, children who exercised more self-control when they were four years old earned more income and did better in school 20 years later, than their peers who exercised less self-control. It doesn’t take much […]
Continue reading...January 12, 2011 By Leave a Comment
Innovation in a Be Here Now Model
Showing my age in that title, no? I spent most of December rethinking what services belong under the Red Tuxedo umbrella. I’m really comfortable working with innovation design processes, change management and staying changed, metrics, and the intersection of behavioral economics and marketing (to the extent they’re not the same arena, as some marketers suspect). […]
Continue reading...November 25, 2010 By Leave a Comment
Gratitude, 2010
I wrote a list of 50 Things I’m Grateful For (not counting the freedom to let my participles dangle as much as I want) for Thanksgiving release on www.hiringhowto.com, so I’m not going to try to double up and create a different list here. John Forde, of Copywriter’s Roundtable, sent this post out today. I […]
Continue reading...November 9, 2010 By Leave a Comment
One grammar mistake you should always make
“And” or “but” The two great conjunctions. “Or, yet, for, nor, & so” are the other five. “Yet” is a useful word, and I’ll come back to that one later. Yesterday morning, I was writing something about business and I found myself saying, “I need to do more networking to find out what people want […]
Continue reading...November 8, 2010 By Leave a Comment
Print to Edit Your Content, Before Publishing.
Last week, I paid a writing coach a small chunk o’change to give me some guidance about creating content. It feels like it takes too long to create the material that makes up my business life, from home study courses to blog posts to comments in the blogosphere. I want to be faster. As part […]
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