One of my clients runs a career coaching service. Resumes aren’t “pretty,” generally, and service businesses in general are not the most obvious target for marketing on Pinterest. However, that’s not a valid reason to ignore potential web traffic. I searched on “Dream Job” and found the following pins: Only two of the pins are […]
Continue reading...October 31, 2012 By 1 Comment
Pitch Anything and Pinterest
Pitch Anything is a new book about presenting-to-sell by Oren Klaff. One of my marketing teachers, Glenn Livingston, said it was the best marketing book he’d read in the past five years. I’m not so sure I’d go that far, but I just finished the book and it is engaging. Klaff’s recommendation is, IMO, not […]
Continue reading...September 24, 2012 By Leave a Comment
Pinterest and LinkedIn
Connecting Pinterest and Linkedin Apart from your profile picture, LinkedIn doesn’t offer a lot of support for images, but all is not lost. Linkedin has a LOT of activity, and because most of the people on that platform are employed, they tend to have a bit more money than the average visitor. Even if Pinterest […]
Continue reading...August 28, 2012 By Leave a Comment
Headlines that Backfire
Why isn’t your dog sleeping on an Orvis memory foam bed? reads the headline in the email subject line this morning. The text in the image in the email itself goes on to say, “Giving your dog a memory foam bed makes you feel good inside. And sleeping on a memory foam bed makes your […]
Continue reading...August 29, 2011 By Leave a Comment
Predicting Outliers… Or Not
In the wake of Hurricane Irene, which came near but not over my part of the world this past weekend, I’m thinking about predictions, and control, and how very much we like to think we understand the forces at work in our lives. Hurricanes, however, don’t take orders from the National Weather Service. While business […]
Continue reading...August 9, 2011 By Leave a Comment
The Little Book of Wrong Shui
In the course of study of professional organizing, sooner or later, you’re going to encounter Feng Shui. While in no way a trained practitioner, I can nevertheless drop a bagua on any building I visit and tell you where the Love and the Money sections are in the house. If you’re broke or lonely, declutter […]
Continue reading...March 25, 2011 By Leave a Comment
Components of a Decision Support System
Traditionally, the term “decision support system” is used to describe tools with some computer component to help people, usually managers, identify and evaluate options when faced with a complicated decision. However, you don’t need a computer to use all the components of a decision support system. A number of brain-based ways of thinking about decisions […]
Continue reading...February 26, 2011 By Leave a Comment
Organizing Your Website Files
I recently changed a licensing arrangement I had with a provider and needed to make sure I had all of their trademarked content off this website. I was a bit at a loss–there’s a lot of content here. I use WordPress to manage it all, and WordPress does not play well with paper. I suspected […]
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