Load a Portfolio to Linkedin

Post a Portfolio of Your Work to Linkedin

Linkedin is not a very image-friendly application. If you are successfully displaying your work on any of the portfolio sites including Pinterest, you may not need to worry about Linkedin. However, lots of professionals use the site, and adding either or both of the two portfolio display options to your profile doesn’t take very long.

Behance Creative Portfolio Display

If you already maintain a portfolio at Behance, link to it using the Creative Portfolio Display application (More / Get More Applications / scroll — on my account, Behance is #10).

Behance is the portfolio engine for Pantone, BTW.

SlideShare

At the time of this blog post, you can’t open a SlideShare account through Linkedin directly. (Check under More / Add more applications / Slide Share.) You can create a free account at SlideShare, and then link a presentation to your Linkedin Profile (as well as share it in your updates and groups).

Use MS PowerPoint or your choice of presentation software (most formats are supported) to create a deck with images of your work.

Think about a useful file name if you are going to allow downloading. Once files are downloaded, they are easily lost if the file name is something like “Portfolio 2012.” Use your own name and useful search terms to help viewers find the file again. (Put contact information in the header or footer of each slied, as well.)
Add captions and watermarks as needed. Load your portfolio presentation to SlideShare, and then let your network and groups know, as appropriate.

Pinterest and LinkedIn

Connecting Pinterest and Linkedin

Apart from your profile picture, LinkedIn doesn’t offer a lot of support for images, but all is not lost.  Linkedin has a LOT of activity, and because most of the people on that platform are employed, they tend to have a bit more money than the average visitor.  Even if Pinterest is driving the bulk of your traffic, take an minute and make sure Linkedin knows about your Pinterest account.

Add a Website link to your Pinterest account

Pinterest displayed as one of three websites on your profile.

Your Pinterest account can be one of the three website links displayed on your Linkedin profile.

Use one of the website link options to point visitors to your business account, and one of the others to point to your Pinterest account.

Select the “other” option on the first drop down (rather than any of the fixed options) and Linkedin allows you to create your own label for the URL.

Linkedin's Website listing

Select the “other” category to create your own label for the URL, and then enter the full link to your Pinterest account.

Headlines that Backfire

Why isn’t your dog sleeping on an Orvis memory foam bed?

reads the headline in the email subject line this morning. The text in the image in the email itself goes on to say, “Giving your dog a memory foam bed makes you feel good inside. And sleeping on a memory foam bed makes your dog feel good all over. … every dog benefits from the perfect support and unparalleled comfort of memory foam.”

Please!! (multisyllabic….)

Memory foam beds start at $300. I spend $400, give or take, per head per year to feed and care for five dogs and two cats. Orvis thinks I should be spending an entire YEAR’s support on a bed? Has Orvis ever been to a thrift shop and seen how many couches can be purchased with $300? A LOT. Without any shopping at all, at least 10. I could get a new-to-us couch almost every month for that much money.

My dogs have clearly voted. They prefer to sleep “up”–on the couch or bed, depending on what we allow, or “under,” in the cave created by the bed or corner table. They’ll argue and whine to get the best positions.

Orvis products are marketed as being of “better” quality. We purchased collars from Orvis a few years ago. The boys chewed each other’s off pretty quickly, although they left their sister’s collar alone (and hers faded from pink to dingy pretty quickly). In other words, they weren’t high quality for the variables that mattered to me.

The company markets to my own, human-centric, sense of quality, which is remarkably different from my pragmatic understanding of my dogs’ habits and preferences. Why would I spend $300 on a foam bed when I’ve seen what this pack can do to a foam teddy bear?

The larger conclusion, with regard to marketing: when you write a headline, make sure it doesn’t inspire a “because I’m not stupid!” response!

Saw another headline that backfired in my email box:

You have to make up your mind today!

No, I don’t.  Rather, I made up my mind last week.  The fact that your offer ends today is not affecting that decision at all…

Predicting Outliers… Or Not

Collins Good to Great Great to Gone

The Collins Trilogy

In the wake of Hurricane Irene, which came near but not over my part of the world this past weekend, I’m thinking about predictions, and control, and how very much we like to think we understand the forces at work in our lives. Hurricanes, however, don’t take orders from the National Weather Service. While business people may read books about what makes any individual business successful at any moment in time, the overall economy, state of innovation, and more factors than I can begin to understand conspire to make any explanation outdated almost as fast as its ink dries.

When asked what represented the greatest challenge for a statesman, or the biggest reason governments didn’t implement their election-year promises (you find the words attributed to a number of leading questions albeit always to the same person), Harold Macmillan replied: ‘Events, my dear boy, events.’ The same could be said about any individual business’ current success. It’s easy to see why some companies didn’t make it, and sometimes it’s possible to see what their successful rivals did differently, but it’s never possible to know exactly what made the difference. Except that’s not what we want to believe. We love certainty. We love thinking that “Because they did THIS, THAT happened.”

Why didn’t Irene wash out in Florida? Why did it skip over (metaphorically) NYC and dump all its rain in Vermont? If State Farm knows, they’re not telling. I did storm prep this time, as did most of my neighbors, because it’s a decision I have to make at least 12 hours in advance of need, at least with a storm that will make landfall in the dark. Most of us will tell you, “Doing storm prep makes the storm stay away… Every time I don’t do it, I’ve been hammered.” That, we can see, is magical thinking, but it’s really not very different at all from what we do with our businesses. (Fact is, it’s never a bad idea to clean up the yard and haul a load of junk to the dump, and it’s simply the storms that give us the incentive to do it today rather than tomorrow, when the boards might come through the window.)

Do what you know to be right. Read about other people’s / business’ experience, and if it makes sense for you, implement. But don’t think any one explanation is a magic bullet that can make your business as good as Circuit City was in 2001… unless you’re also willing to sign up for the same outcome, less than eight years later.

How Do I Start a Text Conversation?

I continue to be amazed by keyword research, courtesy of Wordtracker.

38,675 searches PER MONTH, US Google data, for some version of “how do I start a text conversation?”

I can respond to text messages.  I used to IM when we had a system at my last day job.  I have even initiated a text a time or two, but it’s simply not my preferred form of communication with my friends.

When I observe my surprise at the number of people who are searching for conversation starters for texting, however, I realize that I have made an attribution error.  I think because texters are a little more technically savvy than me, they must also be more socially sophisticated, perhaps?  I’ve made this error before in other contexts.

BTW, that number above is MINISCULE compared to the number of searches for “regular, in-person” conversation tips (within reach of a million a month).  Our technology hasn’t changed our confidence in our relationship skills very much at all.

The Little Book of Wrong Shui

In the course of study of professional organizing, sooner or later, you’re going to encounter Feng Shui. While in no way a trained practitioner, I can nevertheless drop a bagua on any building I visit and tell you where the Love and the Money sections are in the house. If you’re broke or lonely, declutter here first, the general advice holds, and your luck will change.

I found The Little Book of Wrong Shui at the checkout line at Barnes & Noble. If you, or anyone you love, has been the subject / victim of a drive-by Feng Shui treatment (look for octagonal mirrors and red ribbons on the drainpipes), you’ll get a chuckle.

Examples:

  • A bright idea: if parts of your home are prone to darkness, a light, carefully located, will solve the problem.
  • Nice to see you: attract visitors to your home by placing stereo, video, and computer equipment where they can be seen from the road.
  • The ups and downs of stairs: stairs going up are good Wrong Shui. In your home only have stairs going up.

New copies are less than $5 and you can get them used for $2. Buy a handful and help all your friends to a more prosperous, love-filled life. At least, they’ll be laughing so hard at the Feng Shui jokes, they won’t notice they’re still broke and alone.

Components of a Decision Support System

Traditionally, the term “decision support system” is used to describe tools with some computer component to help people, usually managers, identify and evaluate options when faced with a complicated decision.  However, you don’t need a computer to use all the components of a decision support system.  A number of brain-based ways of thinking about decisions can be useful and are often much more accessible.  What you need is a way to systematically think through possible outcomes of your choices and compare the relative benefit of each.

10 Minutes, 10 Months, 10 Years

Suzy Welch’s book, 10-10-10, helps you think about the future outcome of decisions you need to make:  what will the outcome be in 10 minutes, 10 months, and 10 years?  (Mixed reviews on Amazon; I found the book helpful.)  Many times, what appears to be more important in 10 minutes (finish the assignment) has a different outcome in 10 years (get more exercise).

Some of the books reviewers think this system is nothing but common sense, without acknowledging that “common sense” is the least common of all the senses.  Other reviewers, including me, realize that regularly thinking through the long term outcome of any of our daily decisions can be a discipline.

Her system gets a little complicated if you have to decide between more than two options or a “go-don’t go” situation.

Round the Clock

When I read Peter Bregman’s post about Visualizing Failure on the HBR blog this morning, I was reminded of another, brain-based, decision support tool I use called “round the clock.”

To use the Round the Clock system yourself, draw a circle on a blank sheet of paper.  Mark at least the quarter hour positions, at 12, 3, 6, and 9.  Now, close your eyes and imagine the best outcome possible for the decision you face.  Make a note of that outcome at the 12 position.

Next, imagine, per Visualizing Failure, the worst possible outcome, given the realistic facts of the choice you are considering.  This outcome goes at the 6 position.

Next, imagine two, different, outcomes, halfway between best possible” and “worst possible.”   One is more good than bad, one is less great and a little more difficult, but neither should be a total failure of the concept.  These outcomes belong at the 3 and 9 spots, respectively.

If your facts and imagination will accommodate you, keep going–differently successful, or un-, outcomes at each of the numbers on the clock face.  However, many decisions only need the major four positions covered, before you understand what course of action you need to take.

If you’re still not sure, give yourself a day to think about the worst possible outcome that you can imagine.  What exactly would that be like?  What warning signals would the situation provide to you, that could indicate a need for a change in plan?  Is it true, like one commenter suggested (admittedly as a very unlikely outcome), that:

What if you quit your job to start your dream company, and you fail, lose all of your money, can’t get another boring job, lose your house, can’t support your family, your family disowns you, you end up on the street, you acquire some deadly disease, and are homeless.

Equating “not starting your dream company” with “homelessness” is an awfully big leap.  Very few people make that leap in one step.  Very few people wind up homeless, as a result of entrepreneurial failure alone, although sometimes stories about business failure make for better cardboard signs than stories about other causes of homelessness.

If you’re pretty sure that your family would not disown you, or that you would find some job any job if your business could not provide the income you needed, then your “worst case outcome” is NOT homelessness, and “living on the street” should not be in the 6:00 position.

You may want to make a note of any warning signs you thought about as you imagine the worse case scenario.

Outcomes are Unknowable

The truth is, any outcome reasonably far into the future, involving other people, is pretty much unknowable from the start.  If it were a 100% sure thing, you wouldn’t need to put your idea through the components of a decision support system, by evaluating individual steps and outcomes against what you know about the world.

We know from research in a number of fields that people are pretty bad about predicting accurately.  However, most people are actually reasonably good at responding to out-of-the-blue unexpected events.  What hurts emotionally are the events that are completely predictable, that we didn’t predict, often because we became too attached to one potential outcome too quickly.

When you do a round-the-clock exercise, you have an opportunity to consider and document the warning signs that could appear along the way, telling you that your path is leading to a 6:00 outcome rather than the noon version in your best dreams.

Similarly, if you regularly practice 10-10-10 thinking, it’s much less likely that you’ll turn around on your next “0” birthday and say, “I sure  wish I’d exercised more…”  At the very least, you’ll understand that you made decisions in favor of some other outcome along the way.

Make a decision to decide…

Big decisions can be intimidating.  Using the components of a decision support system, even with pencil, paper, and your imagination, can cut a big decision into much more manageable parts.   All you need is a way to systematically think through possible outcomes of your choices and compare the relative benefit of each.

 

 

Organizing Your Website Files

I recently changed a licensing arrangement I had with a provider and needed to make sure I had all of their trademarked content off this website. I was a bit at a loss–there’s a lot of content here. I use WordPress to manage it all, and WordPress does not play well with paper. I suspected there must be a way to dump my content to a flat file that I could search for any of the controlled keywords, and after asking around on forums, I found it:

Export to Text

Export to Text is a nifty little plug in that takes content and meta data from posts and pages in a WordPress site and exports them to an MS Excel *.csv file.  VERY handy.

I exported my site and spent a day or two searching for the relevant words, hunting through pages that were in draft, published, published but private, published but not linked to, and otherwise hidden from easy access.  I could mark up the paper list as I worked through each page.  Along the way, it was easy to check for <title> and <description> tags, because that information was exported.  As I went, I could make notes on the paper copy about changes, links, and rearrangements that need to happen some time in the future.

I had to ask more than a few people before I found the plugin.  Perhaps most of my WordPress friends don’t need to review all their content, or maybe they’ve found an in-app solution that works.  If you know that paper has advantages that WP doesn’t yet offer, look at Export to Text.

Daydream Believer

Daydream Believer

Several days ago, I saw a request on the HARO email asking about business owners who daydreamed and how forced themselves to quit daydreaming and get to work.  IMO, “daydreaming” and “work” are not mutually exclusive.

I don’t know how businesses get created without a dream.  Business starts with an idea, and any way you label it, “ideas” aren’t too far from “daydreams.”

The trick, which is probably what was driving the reporter’s question, lies in turning the idea into reality.

For me, the first step between a dream and reality is writing.  Some people have their best ideas in the shower.  I have my best ideas with a pen in my hand.  Once I recognize I’m in a “day dream” (and, of course, not driving at the same time), I’m writing.  It helps that I write for a living, and paper and pencil are never far out of my reach.  Write the story.

  • What is it that I am thinking about?
  • What do I want to have happen as the outcome?
  • Who’s starring in the latest drama?
  • Why have I cast the story with these players?

Sometimes, simply writing a daydream is enough.  I’ll see, “Oh, I’m still processing XYZ______,” and make a note to discuss the issue next time I talk with the person involved, and poof, the story is gone.

Sometimes, however, I’ll see something bigger.  “Hum,” I thought, the last time this happened, when I found myself dreaming about teaching a class on a topic I know well but never thought to teach. “If she’s never thought of that approach, (this particular “she” is an expert on developing and implementing goals), then maybe this IS new material and maybe I should follow up on it….  Maybe this is a new way of looking at the problem!”

After I write out the story and identify the core elements, the daydream transforms itself into one more business idea.  It needs to be worked into my project list and acted upon, and grown into something that can be sold.  David Allen, of Getting Things Done fame, made his fortune working in this space.

The Universe Baits its Hooks with Daydream Bait

One way to explain daydreams is “universe bait”—God, maker, source; your choice of name—wants to have something created, and dangles hooks baited with ideas in front of our minds.  Those ideas first present as daydreams.  What if …?  Wouldn’t it be great if….?”  I wonder what would happen if …?  If we don’t actually take the bait, the idea moves on, and someone else takes the hook, implements, and turns an idea into reality.  In business, that usually means income.  When that happens, we’re left on the sidelines, saying, “But I had that idea last year!”

I have to admit, I used to be someone whose air castles stayed evanescently in the air, never descending to intersect with my real ilfe.  “Wouldn’t it be perfect if…”, I could go on for hours.  I’d exhaust myself.  Once I started writing out the stories, it wasn’t long before I noticed ideas starting to grow in new directions.  When I committed a train of thought to paper, the next step would appear.  I saw a knitted rug in a book and thought, “I could make that,” and I did.  I’ve since made 72, and sold 40.  Similarly, a thought that ran, “Wouldn’t it be great if I could take this Chatlist outside into my carving tent?” turned into the book Carve Smart a year later.

Two new books are cued up and waiting for me to take the next step.  The goad that will get me over the “it’s too hard” hump is imagining how irritated I will be if I see those ideas, written by someone else, on the shelf at Barnes & Noble.

When I hear people talking “air castle talk,” I don’t suggest they stop. Instead, I ask, “what does the foundation look like?”  They look at me with a blank stare, so I go on.  “What’s the first thing you would need to do if you wanted to live that life?”  A rock-star wannabe girlfriend needs to take guitar lessons.  Her dream of performing in Madison Square Gardens may never happen, but she’ll be a whole lot closer when she knows four guitar chords.  It may turn out that she’s called to be some very different kind of performer, and the universe only dangled the rock concert in front of her because it knew she’d jump at that bait.  She won’t know until and unless she learns to play.

Daydreams outlast dreamers

Ten years ago, a friend was forced to leave her new house because of Black Mold.  She had an agonizing two years of health problems, followed by two moves and attempted remediation, before the problem was solved with a new house.  She dreamed of telling her story on Oprah.  She contacted the producers of the show, but she never heard back.  One woman, one house?  Oprah likes to hear from movements, not individuals.  It’s possible that a different first step—a notice in the grocery store, or Craig’s List, looking for other people affected by mold, suggesting a meeting, self-help, activism–could have been the start of a national movement.  She’ll never know.  Her life moved on.  I just checked today, and there is a “Moms Against Mold” website, started by someone else, several years after my friend’s story.  The idea was in the universe, waiting to be developed.

There are two paths away from “not daydreaming:”

  • Not dreaming
  • Implementing the dreams and making them real

Only one of them has any value.  I can’t stop daydreaming.  I can learn to become faster at taking the hook and building foundations under my air castles.  It’s a nice life.

Drug Dealers Don’t Give Discounts

When rich people get together, they talk about art.  When artists get together, they talk about money.*

It’s not all that different for small business owners who are not “rich.”  You don’t have to be in our company very long at all before someone will bring up the “P” word:  “Pricing.” Many business owners, particularly solopreneurs, struggle with pricing; with setting prices, raising prices, and holding the line on discounts.  We should all, probably, raise our prices.  We write blogs about how to raise prices, and when, and tell each other to hold the line on discounting, and not to cave immediately when a client is quiet after we tell him our price, and etc.

If talking about pricing were all it took to master the subject, the delta between “small business owners” and “rich small business owners” would not be as big as it is.

A friend told me of a prospective client who wouldn’t pay $500 to appeal a case to the Employment Security Commission.  If the appeal were successful, the client would be eligible for unemployment compensation; if no appeal was filed, the woman got nothing except the opportunity to find a new job.  My friend wondered if her rates were too high.  Should she have offered a discount?

I gave the problem some thought.  The fee was equivalent to one or two weeks of unemployment compensation, depending on the person’s salary at the last job.  A successful appeal, which was likely, would have brought at least 26 weeks of unemployment compensation (less, of course, when the person found a new job). By my calculations, that’s between a 1:13 to 1:26 return on investment, with a 90% certainty.  Certainly, better odds than the State Education Lottery.

Why would someone NOT pursue the case?  Of course, it has been a long time since I couldn’t find $500 when I needed it.  On the other hand, I got out of that hole by recognizing how MANY problems in my life could be solved by the application of a bit of cash, and so made a point of accumulating some for rainy days.

Later that evening, I thought, “Drug dealers don’t give discounts.”  People who want / need to buy crack come up with the money all day (and night) long.  Examples came thick and fast.  Tow truck drivers get paid up front, in cash, or you don’t get your car back.  The DMV and its associated agencies don’t make deals.  Bail bondsmen get their 10%, or they don’t drive to the jailhouse.

Willie Nelson sings, “My heroes have always been cowboys.”  Keeping with the rhythm, the next verse could start with, “My tenants have always had cable, and they still do, it seems,” even though they may be late on the rent.

In contrast, a girlfriend tells a story about receiving a bill from the IRS for $100,000 of delinquent taxes (plus fees & fines).  Fighting the bill, which belonged to her ex-husband, cost her $6,000 in legal fees.  She cleared the bill.  I forgot to ask how she paid the lawyer.  Her ROI was 16:1.

Dan Kennedy, that master of tough-minded thinking, says, “Someone who can barely afford your services today is going to be just as broke next week, only they won’t have the benefits that your services could have provided for them.”

You need to be able to provide your services to the people who need them, and in order to do that, you need to make a living.  When your client is looking at a better than 10:1 return on money invested in your time, you don’t need to be discounting.  Set your prices where they need to be, and hold the line.

*Source of quotation lost to time and repetition.

How have you learned to hold the line?  Let me know in the comments.

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