I offer both Done-With-You and Done-For-You services.
Done With You Internet Marketing Account Setup
In a Done With You engagement, we first talk about your business, brand, and current marketing strategy. We’ll look at your website, your current image inventory, and discuss your target market and ideal client.
I’ll then research your business category to learn how your market is currently represented in Pinterest, identify people to follow, and sources of pins from outside your business.
Then we’ll meet again, in person or over the phone, to set up an Pinterest account for your business, designed to tell your brand story in images and info-pins. I’ll provide a list of suggested boards and descriptions, as well as pins and people to follow to start filling the boards. We can discuss any questions you have about using Pinterest and maintaining your account from a business perspective.
You will have login and password control of the account.
I’ll suggest blog post ideas and image ideas to get you started on keeping your website updated with fresh content.
I’ll show you how to keep your business’ Facebook page updated regularly, and how to connect your Facebook and Pinterest accounts.
This service is available for $495.
Additional support after the initial account creation can be arranged.
Pinterest-focused Social Media Marketing Package
When I start working with a new client, our work usually begins with a website review. Once I understand the direction and tone for the site, we’ll also look at:
- Email marketing, including list maintenance, website forms, and regular messages to your list
- Website updates as needed to fixed pages (About, Directions, Our Staff, Events)
- Regular blog posts about new items in the store
- Pins to the Pinterest account about new items, as well as additional pins from within Pinterest that will attract the attention of potential customers
- Facebook updates about new items in the store
This package is an excellent value for stores with fewer than 15 vendors and fewer than 500 Facebook likes. This service starts at $300 / month, for 10 blog updates per month, using your images, at the store-wide level. Some antique mall vendors may wish to participate in a “special feature” program, which can be designed for as few or many vendors as wish to participate.
Marketing on Pinterest training is available for your vendors at $300 for a three-four hour class, with additional follow-up time as needed.
Every Other Day Program
The Every Other Day Program is similar to the Basic program, with more frequent website, Facebook, and Pinterest updates. This program offers 15 image-heavy blog posts per month. One image per post will be posted to Facebook. All images will be pinned to Pinterest boards. Four emails a month to your list are included.
Because this package more images, it is an excellent value for larger establishments.
Stores that sign up for this program get a 50% discount on one Marketing with Pinterest class per year.
This package is a available for $500 / month.
As above, with daily image-heavy blog posts and Facebook updates. All images will be pinned to Pinterest boards. Weekly emails to your list. We can work with your vendors to ensure that all vendors and categories represented in your store receive fair coverage.
The daily program is available for $900 / month.
This program includes one free Marketing with Pinterest class for vendors per year.
Enhanced Programs may include
- For some clients, Houzz and SlideShare are also useful marketing sites.
- Different email lists for more frequent mailings
- More frequent blog updates
- My photography services
Done For You Pinterest Business Marketing
A Done For You service begins with the same consultation described above, reviewing your business and brand, as well as your marketing strategy, other social media projects, and ideal customer. I will research how your industry is currently using Pinterest.
Additional areas to discuss are what type of user and board your business wants to follow, and whether there are any restrictions on the type of content to be pinned (tattoos, for example…)
Working as a contract marketing agent, I will then design and begin filling at least 10 boards for your business, using a shared login and password so you have editorial access to any of the content and are able to add both new boards and new pins as your time allows.
We’ll meet again to review and edit the initial work, and then announce your Pinterest account through your current marketing channels.
On an on-going basis, I will continue to create and fill boards, as well as add pins to your existing boards, using both repins (which help attract followers), new pins from “Pin This” friendly websites to help Pinterest grow, and content from your website to generate traffic and leads.
This service is available for $300 first month (10 boards, with 10 pins each minimum), $150 subsequent months.
If you are a member of the Inside919 community, friend me on that network and mention this site for a special Pinterest Business account consultation. This rate is also available to people who have attended my in-person training sessions.