Marketing with Pinterest at the MIAR Convention, Mt. Pleasant, MI

I was invited to teach Marketing with Pinterest to REALTORS attending the 2013 MIAR convention at the Soaring Eagle Casino & Resort in Mount Pleasant, MI.  The course focused much more on MARKETING than Pinterest, and then also with a focus on real estate.  Changed over all of the examples in the presentation.

We set a prerequisite that attendees have a personal Pinterest account with 10 boards and 10 pins each board.

Had a range of real estate focus represented in the attendees, from brokers-in-charge of franchises with 70+ agents, to solos, to smaller offices who sent several agents.  Many VERY lucrative account names were still available, it turns out, and I was impressed that the people in the class recognized the need to claim account names in real time, rather than waiting till they got back to the office.  (Quick check indicates that some of those accounts are already being populated, and the convention didn’t end till Friday evening.)

Good in-class discussion of pinning from the MLS (one picture, full-house, only), tracing images that have been pinned from REALTORS’ websites to see who likes your homes, and pinning at the level of the agency vs. agent accounts.

 

My travel schedule was such that I flew up late Tuesday, and then had to drive an hour north from Lansing to Mt. Pleasant.  Very nice surprise to find I had a luxury room with fireplace and soaking tub.  Taught the class over lunch break, and then drove south again to be in Lansing for a 6 am departure on Thursday morning because I was teaching again at Wake Tech on Thursday evening.

I’d never seen a wind farm that close.  One of my magazines had a story about a new style of wind turbine; it showed three models that looked just like the ones in the picture but I didn’t have any way to judge height so I don’t know who made these.  I think this is the farm in Gratiot County, near Ithaca, along Highway 127.

 

Pinterest for Realtors

My Realtor-client Gerry Fiks, of Real Estate Services NC, and I attended the Tech Tools for Realtors conference at the Raleigh Realtors Association yesterday.  I was disappointed, to say the least, that Pinterest got almost NO attention.  The speakers focused on smart phone apps and Facebook.

I expect I’ll be working with Gerry more in Evernote and DropBox, both great ways to share information and files without sneaker net.  However, both of those applications require protection.  You can’t share with “everyone.”  I came home and pinned my notes.  Now, I can share what I learned about technology in real estate marketing with Gerry, as we decide what apps he will start using. He can add additional pins to services he learned about in the classes that were scheduled into the same time slot.

Pinboard showing Tech Tools for Realtors.

Tech Tools for Realtors. Geeky Girls lower left.

Both he and I will also be able to share the list of tools with other Realtors.  He can use the list to collaborate, so that both sides of a transaction are using the same tools.  I can use the list to educate my own clients, and show Realtors who come to me for ideas about using Pinterest in their Real Estate Marketing how to highlight their expertise.

If you know about more tools that belong on this board, let me know in the comments below, or @mention the account:  @Gerry Fiks (You have to be following the board for Pinterest to show you the name).