Review: 7 Mistakes Greeting Card Writers Make

Quick little book worth every penny. One sentence made me look up and say, “Well, I just got my money’s worth from this!” I’ll let you read the book yourself in case your sentence is different from my sentence.

Four not five because it’s not, for me, a life-changing book; four not three because it is an excellent solution to exactly what it says it is. Some of these mistakes may not apply to you, particularly if you are planning to sell your own cards, rather than writing for a greeting card company.

One sentence. That’s all it takes. I found the sentence that mattered to me. You probably will, too.

7 Mistakes Greeting Card Writers Make

Review: Turn Your Art/Photography into Profitable Greeting Cards Online

I’m new to the POD art world, learning my way around the various e-commerce systems for selling digital versions of my art. I am only just beginning to see greeting cards as a possible product.

If you have art to sell and need a low-cost, entry-level product, consider learning about the POD options available to you today in greeting cards.

Reading Stephanie’s book was a very useful, cost-effective introduction to marketplace sites for greeting cards, as opposed to stand-alone e-commerce platforms (Cafe Press vs. Shopify, for example). I came away with a lot of ideas for what to do next and am completely satisfied with the cost-per-idea / encouragement ratio.

This book is a perfect match for Kindle–instant; brief, inspiration to be consumed during a road trip where I wouldn’t have internet access.

(Four not five because it is not a life-changing book; four not three because it is a perfect answer to the problem it proposes to solve.)

Turn Your Art into Profitable Greeting Cards

Review: Organizing For a Living

How to Build a Profitable Career as a Professional Organizer

To quote one of the other reviews, “it will save you money because you won’t need any other books about professional organizing!”

You also won’t need any other books about being in business, or doing your accounting, or managing your time, or…

This is a great book. It is completely thorough. The author addresses every question one could have in detail.

I am giving this book four stars because there is, simply, too much material. In order to fit into its 304 pages, the book designer went to very narrow margins, small type, and even smaller type for “pull outs”–stories and quotations. I can only read a few pages at a time before my eyes rebel. I am accustomed to being able to read hundreds of pages at at time in well-designed books, so this beef is very specific to the design of this edition.

There is a LOT of content in Organizing for a Living, and it is all well-written, and it is all tailored to the organizing profession specifically. I simply wish I could read it easily.

Review: In the Realm of Hungry Ghosts

Close Encounters with Addiction

Five stars for the hard science and experience, three for the recommended treatment? I was drawn into the first 3/4 of this book, wherein the author discusses the realities of street-level, needle addiction, and the current understanding of the neurological basis of addition. Good stuff. Barely put it down. I have definitely shifted my understanding and view of decriminalization and harm reduction as a result.

On reflection, I’m pondering a bit of a gap: the claim that addicts are locked up for being addicts, whereas most of the people I know who have done prison time as a result of their addiction did time for real crimes that were committed under the influence, because of the influence. (Think drunk driving, drunken fights leading to murder, armed hold-ups, etc.) Still not sure how to think about this. Decriminalized drugs would take organized crime out of the picture, certainly. They will not take violence and insanity out of the addict.

I found myself losing interest in Hungry Ghosts as the author moved into his own solutions for individual recovery from addiction, a four+one step program of his own design. It’s one thing to be forgiving of oneself when a relapse means buying another classical music CD or being late to work again. It’s completely different when a relapse means driving up the on-ramp in the wrong direction and killing a family of four. Finally, reading an explanation of the 12 Steps written by someone who has been to one meeting, three years ago, might almost be amusing. Except it’s not.

On whole, the parts of the book that were informative and interesting to me vastly outweighed the few chapters that weren’t. Hungry Ghosts is well worth the reading, and given its price, worth the buying, too, if your life is touched by any form of addiction.

In the Realm of Hungry Ghosts: Close encounters with addiction

Review: Amazon Basics Packing Cubes

I was completely prepared to say that packing cubes were a waste of time for normal packers; they might be OK for neat freaks.


They ARE useful for project toting and storage, however: sewing projects in process, so you can keep all the bits together. Knitting and quilting that needs assembly.

And then I packed a rolling duffel bag for an out-of-town wedding. One of those whopping great shapeless rectangle spaces, where everything gets mushed and muddled and sinks to the bottom of the bag. I have a cube for underwear, one for exercise gear, one for street clothes and one for the dress & accessories I will wear to the ceremony. And everything stows, and won’t shift (much), and I will be able to find it when I get there.

I’m a convert.

These packing cubes turn out to also be great for packing motorcycle saddlebags. Makes it easy to load and unload, to keep his-and-her stuff separate, and to not have to rummage through everything in the saddlebag to look for those socks…

https://www.amazon.com/AmazonBasics-Packing-Cubes-Medium-4-Piece/dp/B00SXKUIX8/ref=cm_rdp_product

Review: The Upside of Irrationality

The Unexpected Benefits of Defying Logic at Work and at Home

Writing as reviewer #31, having written a number of other reviews myself: what is it about this book that virtually all of the reviews thus far, even the negative ones, are multi-paragraph and thoughtful? Usually, by the time a book has 30, we’re seeing the “loved it!” “hated it!” “Didn’t arrive on time!” filler. Not here. Ariely’s work sticks in your mind, and you are inspired to write more than you normally would.

That said–it appears that behavioral econ gets really really close to marketing, as a field of study. Economists are testing and discovering what marketers have known since Ogilvy wrote his first ad.

Both of Ariely’s books are “news you can use.” I find myself referring to the stories–we cheat, given the opportunity. We make decisions about sex differently when we’re drunk (duh, but that’s rarely addressed in sex ed). (Still haven’t forgiven him for presenting 50-yo women as “beyond the pale” in that experiment, BTW.) Those experiments are from the first book. I know the one about Legos and meaning in work from this book will find its way into my life–watching work get canceled or undone has had a huge effect on my own career and motivation.

Many of the review copy books that come my way get passed on to book swaps, in hope that someone else will find them more useful. I’m keeping this one. I’ll be back in it.

The Upside of Irrationality

Dragontree Planner Review

I collect planners. More hope is sold in the planner aisle at Staples than at Max Factor… The NEXT planner will solve my problems…. the NEXT planner will make me organized.

(Heck, I get as much benefit from last year’s calendars as I do from a new planner; they all have value. Often, I don’t need alignment between numbers and days. I only need the shapes of time. Different story.)

I saw the Rituals for Living Dreambook+Planner from The Dragontree on Instagram; looked interesting. The PDF version was an affordable experiment. The layout of quarters and months and weeks looked a bit new to me. I printed off the various pages that contained information I wanted to know, as well as one each of the quarter, month, and weekly layouts, so I could see in detail how they were set up. I hate reading PDFs online.

Selected pages from the Dragontree Planner.

Selected pages from the Dragontree Planner.


(Yes, that’s the way my desk looks much of the time.)

Good: Lots of information about how to think about planning; a mindful approach to integrating work and life; I like the content about creating rituals.

I like undated books; you can skip weeks if you don’t need them, and the unused pages don’t time out.

Less than great: The text is teeny weesny itty bitty, making me think the designers have not yet reached the age of needing reading glasses. This might be less of a problem if you purchase the professionally printed copy; I bought the PDF and printed onto ordinary paper with an aging inkjet.

Note Saturday and Sunday share a space. That’s not the way I live. My Saturdays and Sundays deserve (and get, in my regular planner) equal attention and respect as M-F.

No page numbers on the printed copy.

The bolded text on the daily (week-view) layout interferes with my own writing. ALL-CAPS heading, in bold, in tiny type, on my printer, are nearly illegible and therefore, merely blobs. (Most PDF-print-it-yourself tools face some version of this problem.) Rituals list is in all caps. Would be better for me if it weren’t.

Summary: I purchased the planner as a suggestion for tweaks to incorporate into my own planning system (a glued up amalgam of Outlook printouts and numbered pages in a hard-bound book, with add-ins), and I learned some new ideas.

If you think you will be using this planner for important work, you might do well to buy the professionally printed version. (Read someone else’s review to see if the paper suits your taste. I can’t speak to that part.)lanner

Social Media for Business: the Book

Full disclosure: I’m a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer–you can see what I think about a range of books by clicking on the “see all my reviews” link. Didn’t just duck in here to promote one book.

Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you’re likely to take those classes but can’t get to one, this is a good book for you.

Social Media for Business steps you through the theory of what’s happening in this space–primarily LinkedIn, Facebook, and Twitter–and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.

I’ve read some other books about social media marketing that open with, “Start with a small test budget of no more than $200,000.00.” Brossman & McGaha will not take you down that path. If you’re overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.