Keep Your Enemies Closer

(Admitted, I spend too much time on Quora, and now I’m trying to at least get some business value from that time.)

Wake Up Wednesday PM at the Pittsboro Roadhouse

Wake Up Wednesday PM at the Pittsboro Roadhouse

Last week, I saw this question: Am I right to remove competitors from a company event?

No, dear heart, you are not right. My answer:

Keep your friends close and your enemies closer.

It is marginally ok to expel them. People will understand. You will look like a dweeb. It is not professional.

Maybe they’re looking for job, and want to work for your company. Maybe you’ll be looking for a job, and wind up working for their company. Maybe you can gain intelligence, too. If your employees are leaking secrets, you have different problems than feeding your competition at your event.

A man I knew years ago built a pool in the backyard, not really because he wanted a pool, but because he wanted his house to be the place where his kids hung out with their friends, and a pool was a good way to make that happen. You want to be the place where people gather.

2 @ 21 <> 1 @ 42

Business Plans from Jenkins MIE 410

Several friends met on Thursday to listen to presentations from undergraduate business majors in the NCSU Jenkins School of Management, MIE 410: Business Opportunity Analysis class, aka “Pitching.” It’s fun. Today, on Quora, I found this question:  What is your advice for two 21 year old entrepreneurs? This is easy.  My answer: In short?  You need a […]

Continue reading...

Facebook Image Layouts

Layout defaults for images attached to Facebook posts: It's all in the aspect ratio of the first image selected.

A client asked me about how Facebook decided how to display images in posts. Sometimes it worked right, and sometimes it didn’t. I had noticed the same thing, but I’m selling products, not running for office, and getting a politician’s pictures displayed correctly is more important. A little bit of research led to Daniel Coleman’s […]

Continue reading...

Social Selling for Red Hat

Fountain in Detroit airport.

NCSU’s Technical Training Solutions unit was asked to develop a Social Selling class for Red Hat’s sales employees. Martin Brossman, Greg Hyer, and Karen Tiede worked together to develop a six-hour course, with an additional set of homework to be completed outside of class. Holly Sullenger, director of TTS, travelled with me to Palo Alto […]

Continue reading...

80/20 and the Dog Washing Machine

Heading for the door after his bath.

The 80/20 rule says that 80% of the water distributed during a dog washing exercise will be distributed by 20% of the dogs. Wooster stepped up to be the water distributor extraordinaire. I was dry until his turn. (He’s a dog who shakes while he is being sprayed.) Pound for pound, he’s closer to 26% […]

Continue reading...

80/20: The Next Round

Beaded fringe attached to sheer curtains with fabric glue.

In July, I wrote about cutting a bolt of fabric into three equal lengths, draping it over an existing curtain rod, and calling the “make curtains for the guest room project” DONE.  However, there was that fringe-y bit. Even more eventually, I’d love to buy and apply the beaded fringe from the Cloth Barn discount […]

Continue reading...

80/20 Curtains in the Guest Bedroom

New sheers in the guest bedroom.

(This is a bit off my normal topics on this blog, but hang with me.  The drapery lesson works for productivity readers, too.) I’ve been studying how the 80/20 rule can be applied to productivity, and to participation on social media platforms, and in other parts of life, for a while now.  Today, a Saturday […]

Continue reading...

Pinterest Board Ideas for a Craft Brewery

Four Saints Brewing Company, Asheboro, NC

(Recommend minimum 10 boards, 10 pins on each board) Our Beer (Brews):  pictures of each of the different beers in a mug. Put the name of the beer in the image, as well as in the pin description. Our Brewery:  pictures of the brewery and staff Asheboro Eats:  pins of local restaurants; use a Map […]

Continue reading...

Marketing with Pinterest at the MIAR Convention, Mt. Pleasant, MI

I was invited to teach Marketing with Pinterest to REALTORS attending the 2013 MIAR convention at the Soaring Eagle Casino & Resort in Mount Pleasant, MI.  The course focused much more on MARKETING than Pinterest, and then also with a focus on real estate.  Changed over all of the examples in the presentation. We set […]

Continue reading...

Spoliation and Social Media

IANAL, but I am a bit of a junky and can follow a certain amount of legal argument.  I found this story today: Think Before You Facebook: Emerging Social Media Spoliation Sanctions Actually, it should be titled, “think before you (delete) Facebook.” If you can’t bear to read legal argument, here’s the layperson’s (IANAL) understanding: […]

Continue reading...