Social Selling for Red Hat

NCSU’s Technical Training Solutions unit was asked to develop a Social Selling class for Red Hat’s sales employees. Martin Brossman, Greg Hyer, and Karen Tiede worked together to develop a six-hour course, with an additional set of homework to be completed outside of class.

Holly Sullenger, director of TTS, travelled with me to Palo Alto to beta-test the course with the sales staff in that office. They had been asking for additional social selling training, and wanted to see the material as soon as it was ready.

The class went well. As is always the case, there’s nothing like teaching to show you what can be more robust the next time around. Both Holly and I realized we need to be doing more on Twitter. Future iterations will also have more on the three main ways to use Linkedin: input, profile, and output.

Look for an excerpt of the training on Slideshare soon.

Next time, too, we’ll just take the red eye flight home. It’s just as easy to stay till midnight and sleep on the plane as it is to get up early to make a 6 am flight.

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