Social Media for Business: the Book

Full disclosure: I’m a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer–you can see what I think about a range of books by clicking on the “see all my reviews” link. Didn’t just duck in here to promote one book.

Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you’re likely to take those classes but can’t get to one, this is a good book for you.

Social Media for Business steps you through the theory of what’s happening in this space–primarily LinkedIn, Facebook, and Twitter–and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.

I’ve read some other books about social media marketing that open with, “Start with a small test budget of no more than $200,000.00.” Brossman & McGaha will not take you down that path. If you’re overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.

 

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