Two hikers on a trail came around the bend to find a great big mama bear with a cub up the trail. Mama Bear sees them and starts moving toward them. One hiker sits down, yanks off his boots, and puts on his running shoes.
European brown bear and cub by Peter Cairns
The other hiker says, “What are you doing? You can’t outrun the bear!”
The first hiker says, “I don’t have to outrun the bear…”
If you’re in a trade with a lot of sophistication about graphic design and photography (weddings), yes, you have to outrun the bear and your Pinterest account will need to be stunning.
If you’re in a trade that hasn’t adopted high-end graphic design and formal product portraits (most heavy industry, agriculture, most services except dentistry and spa/appearance), home improvement, business advising), you simply need a bigger and marginally better footprint than everyone else.