Look at the following boards:
and this one, from Michaan’s Auctions:
Any one of the pins on the first board is probably worth more than everything seen on the second, but which one are you more likely to repin?
If you don’t have Harry Winston’s brand recognition or advertising budget, make your jewelry do your marketing work for you.
(I’ll write a whole ‘nother post about all those “uploaded by user” tags that leave clickable URLs on the table…)